AI Product Descriptions & SEO Content for Shopify
Writing copy for a product catalog is the work that never ends. Descriptions that are blank or one line long. SEO titles and meta descriptions that were never filled in. Image alt text that doesn't exist. You know it all matters for conversions and search — but writing it by hand, for hundreds of products, is a wall most store owners never get over.
AI can do the first draft. Here's how to use it well.
Part of the BulkEditly tutorial series — ▶ Watch all tutorials on YouTube.
The problem with writing it all by hand
Good product copy takes time per product, and a catalog has a lot of products. So the copy that exists is uneven, and the copy that doesn't exist just stays missing — quietly costing you search visibility and conversions.
The fix: BulkEditly's AI content generator
BulkEditly includes an AI content generator that can produce:
- Product descriptions
- SEO titles and meta descriptions
- Image alt text
You set the direction — tone, a keyword to include — and it generates content for the products you choose. Crucially, you review and edit every result before anything is applied. You can edit generated text inline, regenerate any item you're not happy with, and only then push the approved content to your store. The AI gives you a strong first draft; you stay the editor.
The AI content generator is available on the Growth and Pro plans (currently in Beta). Every plan includes a 7-day free trial of all features.
How to use AI content generation in BulkEditly
- Install BulkEditly from the Shopify App Store and open it from your admin.
- Go to the AI Assistant section.
- Choose the content type — product description, SEO title, meta description, or image alt text.
- Set the direction — tone, and a keyword to include if you want one.
- Filter to the products you want content for.
- Generate. BulkEditly produces content for each product.
- Review and edit inline. Tweak anything, regenerate items you don't like.
- Apply only the content you've approved.
Common scenarios
- Fill every blank description: Generate first-draft descriptions for products that have none, then refine your hero products by hand.
- SEO meta in bulk: Generate meta titles and descriptions across the catalog, review, apply.
- Alt text for accessibility and SEO: Generate descriptive alt text for product images.
- Refresh tired copy: Regenerate descriptions for an old collection that needs a lift.
Staying safe
Nothing the AI writes goes live on its own. You review every generated item, edit it inline, and choose what to apply — and applied content is recorded in History with one-click undo, like any other edit. The AI accelerates the work; it doesn't take the wheel.
FAQ
Can BulkEditly write product descriptions with AI? Yes — it generates product descriptions, SEO titles, meta descriptions, and image alt text. You review and edit every result before it's applied.
Will AI content publish to my store automatically? No — you review, edit inline, and approve each item. Nothing is applied until you say so.
Can I regenerate something I don't like? Yes — regenerate any individual item until you're happy with it.
Can I undo applied AI content? Yes — applied content is recorded in History and can be reversed.
Which plans include AI? The AI content generator is available on the Growth and Pro plans (in Beta), and in the 7-day all-features trial.
Ready to get a first draft for your whole catalog? Install BulkEditly free on the Shopify App Store →
Related: How to bulk edit Shopify SEO · How to bulk edit product images in Shopify