How to Find Duplicate Products in Shopify

Duplicate products sneak into a store quietly — a re-run import, a migration from another platform, two team members adding the same item. You don't notice until a customer sees the same product twice in search, or your inventory numbers stop making sense, or your SEO is split between two URLs that should be one.

The hard part isn't fixing duplicates — it's finding them. Here's how.

Part of the BulkEditly tutorial series — ▶ Watch all 15 tutorials on YouTube.

Why Shopify can't help here

Shopify has no built-in duplicate detection. There's no "find products with the same SKU" or "show me products with identical titles." To catch duplicates manually, you'd have to scroll your entire catalog and remember everything — which doesn't work past a few dozen products.

The fix: BulkEditly's duplicate detector

BulkEditly scans your catalog and surfaces likely duplicates for you. You can detect them by title, handle, SKU, barcode, or description, or group products by vendor, tags, price, or type to spot near-duplicates. For each match it gives you a side-by-side comparison, so you can see exactly what's the same and what's different before doing anything. When you're ready, it can merge duplicates — combining tags and images — using a smart keep strategy, and it keeps an audit trail of what happened.

The duplicate detector is available on the Growth and Pro plans. Every plan includes a 7-day free trial of all features.

How to find duplicates with BulkEditly

Install BulkEditly from the Shopify App Store and open it from your admin.
Go to the Duplicates section.
Choose how to match — by title, handle, SKU, barcode, or description — or group by vendor, tags, price, or type.
Optionally apply scan filters to limit the scan to part of your catalog.
Run the scan. BulkEditly lists the duplicate sets it found.
Review each set side by side — confirm they really are duplicates.
Merge or remove — merge combines tags and images and keeps the version you choose; every action is logged in the audit trail.

Common scenarios

After a platform migration: Catch products that got imported twice.
SKU collisions: Find two products sharing a SKU before it breaks inventory or fulfillment.
Re-run imports: Clean up after an import that ran twice by accident.
Near-duplicates: Group by title or vendor to find products that are almost the same and should probably be one listing with variants.

Staying safe

Nothing is merged or removed automatically — you review every duplicate set side by side first, choose which version to keep, and BulkEditly records each action in an audit trail. You're always in control of what stays and what goes.

FAQ

Can Shopify find duplicate products automatically? No — Shopify has no duplicate detection. BulkEditly scans your catalog and surfaces likely duplicates by title, handle, SKU, barcode, or description.

How does it decide what's a duplicate? You choose the match criteria — exact matches on title, SKU, barcode, etc., or grouping by vendor, tags, price, or type for near-duplicates.

Will it delete products on its own? No — you review every match side by side and decide what to merge or remove. Actions are logged in an audit trail.

What happens to tags and images when I merge? Merging combines tags and images and keeps the product version you select.

Ready to find the duplicates hiding in your catalog? Install BulkEditly free on the Shopify App Store →